Kirk & Co. has worked with the Broadway Subway Project since 2019, providing strategic communications, community relations, and graphic design support to the project team. In advance of construction, Kirk & Co. designed and implemented a community and stakeholder engagement program that included community meetings, pop-up engagement events, public intercept surveys, door-to-door business engagement and key stakeholder meetings.
Kirk & Co. provides strategic communications advice and creates a wide range of print and digital graphic materials to support the project through the construction phase. These include renderings, wayfinding, business advisory, construction signage, graphics for social media and public engagements, and motion graphics. Kirk & Co.’s graphic services team supported the Transportation Investment Corporation team in developing a suite of education materials to raise awareness of the project and increase youth and family engagement and has developed several large-scale murals along the project alignment.
Background
The Broadway Subway Project is a 5.7 km extension of the Millennium Line, from VCC-Clark Station to Broadway and Arbutus. It will provide fast, frequent and convenient SkyTrain service to B.C.’s second largest jobs centre, world-class health services, an emerging innovation and research hub, and growing residential communities. The project is led by the Province of B.C. through the Transportation Investment Corporation.
Learn more: broadwaysubway.ca
Project
Broadway Subway Project
Client
Transportation Investment Corporation
Scope
Communications, community relations, graphic design