Since 2016, Kirk & Co. has supported the MST Partnership and Canada Lands Company with strategic communications advice regarding development projects in the City of Vancouver. This work began with the development of a strategic communications plan for the partnership, informed through interviews with Nations and Canada Lands Company leadership.

The City of Vancouver-led planning process for ʔəy̓alməxʷ/Iy̓álmexw/Jericho Lands began in 2019. Since then, Kirk & Co. has been honoured to support the Jericho Lands project team, which includes Cultural Liaisons from each of the three Nations, staff from MST Development Corporation and Canada Lands Company, and a team of talented planning and technical professionals.

We have supported an Indigenous-led engagement and planning process, including engagement with each of the Nation’s communities, and a four-phase public engagement process led by the City of Vancouver. Our scope has included supporting with writing, graphic services, media relations, and facilitation of engagement events.


ʔəy̓alməxʷ/Iy̓álmexw/Jericho Lands


xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations Partnership (MST Partnership), and Canada Lands Company


Strategic communications, media relations, Indigenous engagement, public engagement, event planning, facilitation, engagement brand identity, and graphic services


ʔəy̓alməxʷ/Iy̓álmexw/Jericho Lands is an Indigenous-led development of a 90-acre site located on the west side of Vancouver. The MST Partnership and Canada Lands Company have been working together since 2018 to develop a plan for the redevelopment of the site.

In January 2024, Vancouver City Council unanimously approved a Policy Statement for ʔəy̓alməxʷ/Iy̓álmexw/Jericho Lands, which sets directions for the redevelopment of the site. When fully built out over the next 25-30 years, ʔəy̓alməxʷ/Iy̓álmexw/Jericho Lands will provide approximately 13,000 new homes for about 24,000 people, space for about 3,000 jobs, and significant community amenities, including 30 acres of parks and open space.

Learn more: Inspire Jericho

The Kirk & Co. team has provided the joint venture with excellent strategic advice, communications and design services. They are responsive, work efficiently, and have helped us identify and capture communications opportunities.

Deana Grinnell and Brennan CookDeana Grinnell, Executive Vice President, Real Estate, Canada Lands Company and Brennan Cook, Vice President, MST Development Corporation